AUTOGUIDOVIE is the largest privately-owned public transportation company in Italy.
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ANNUAL CONVENTION
ARTIFICIAL INTELLIGENCE 2024 PROJECT LAUNCH
Consulting and film production.
LAUNCH SRATEGY / PAVIA AREA AND MULTIPLE PROJECTS
The company was going to start operations in the Lombard province of Pavia, one of the country's largest. Having won the national bid, it was going to take over five previous companies' areas, injecting an extrordinary investment in a brand new fleet of low-pollution vehicles.
We conceived a campaign to create expectation while injecting a feeling of regional pride.
We used the classic I❤️NY lettering to elicit a purposeful connection with this iconic city
The campaign was based on a social media strategy and an important graphic statement on the vehicles of the fleet.
We designed the new elements for the Pavia bus fleet.
Social Media
Viral kick-start of the campaign
previous to the change of operators in the region.
Kick-started by pop-star Max Pezzali.
Production of videos with local people.
User generated content following.
I LOVE PAVIA Standing for the city and for the whole province. A statement of love and care by Italian pop-star Max Pezzali. As a simphony director here, he supports with pride the large investment in new vehicles by public transportation company AUTOGUIDOVIE
Concept, production, execution.
Social media.
Further developments / post launch.
50 real stories told by random people.
Every passenger is a unique person
Social media.
Other areas of operations.
New vehicles on precise routes.
We filmed the neighborhoods of the passengers