Creation of new visual elements for the coffee chain hospitality experience.
Creative direction and execution of new imagery.
Putting together the content-making process and the community
to benefit the longevity of the brand.
Caffé Nero pioneered the contemporary caffé culture
in Turkish cities.
With this step it will inspire a new and conscious feeling of kindness and tolerance
toward the city and among its fellow inhabitants.
Local community / user generated content.
Convergence of contemporary photography + street art.
Creation of a new series of photographic concepts using the local community for a social media strategy (viral, backstage).
Values of the brand: health, tolerance, ecology, inner well-being..
Changing from globally oriented visuals (people having coffee in Italian) to local Turkish people interacting and communicating on the city walls. Acting local to favour the brand awareness within the next generation of Café Culture consumers.
Selection of photographs
Real bicycles and/or bicycle parts on the walls of the venues.
Bike culture is coherent with the stand the Brand is developing, in relations to healthy lifestyle.
Organic food, and qualitative coffee, hand in hand with sustainable economic planning and fair-trade are all elements which are inherently tied to Bike culture.
