The interpretation of Marquis De Montesquiou, one of the most reputed Armagnacs, through the values that build this artisanal product and make it into one of France’s excellences.
PERNOD RICARD –owners of this brand– saw the opportunity to renew and upscale Armagnac brand’s perception by accepting a contemporary approach to communication, creating valuable content for multiple platforms and in various shapes. We took care of all image making in collaboration with Thomas Erber’s agency.
Project PART 1: the 4 seasons in the land.
Brand image book and new image database.
Selection of photographs.
Project PART 2: collaboration with designer CHRISTIAN HAAS,
in order to craft a unique TASTING CABINET.
An object od exquisite manufacture to be shown
at the noted WALLPAPER HANDMADE exhibition.
Launched in Milan and travelled to other capitals.
Project PART 3: collaboration with celebrated designer and architect NOÉ DUCHAUFOUR LAWRANCE to create a unique bottle to celebrate the MILLESIME 1914.
ROI in organic communication followed
