Creation of a tone-of-voice.
The aim was to obtain organic results from feeding valuable content to the media.
Creation of a chart of different channels of communication focus (music, food, flowers, design, history of Milan, etc)
Integration of social media strategy with website SEO and offline communication.
Organisation of a team dedicated to social media. Planning of editorial content and execution of visuals and text.
Team organisation and building among PR, social media and sales&marketing in order to optimize potential sales and direct booking.
