Holden Creative

U/TI China x Promostyl

Retail concept

Concept development for 100 new retail spaces
As the Chinese fashion brand U/TI was in a phase of expansion from 50 to 100 retail spaces, they wanted to renovate the concept of their shops.

I was asked to study and propose a solution including all the elements of a new shopping experience coherent with the brand’s development.

Concept
Development of main brand elements


  • Everything diagonal like the slash in the logo

  • Projected colour light which will change according to seasonal color palette

  • Warm materials for the interiors to contrast the commercial center feelingand a surprising French touch in the fitting rooms

  • A surprising French touch in the fitting rooms

Frontage
One strong graphic element
The "slash" of the U/TI logo
All internal elements are also angled

Unique elements.
Large curtain. Retro projected with coloured light.
Wall installation with French words in the fitting rooms

Warm materials
Concrete and reclaimed wood
Rust iron clothing racks and French industrial chairs